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When considering potential barriers, like the previously reviewed models, I feel that preparation would be the biggest concern. The need for teachers to truly understand the concepts before teaching is vital. While this should be expected of all teachers, it cannot be assumed. For those able to overcome such barriers, one could assume that students would be provided with a high-quality lesson that thoroughly captures the attention of students.
If I were to attempt to use this model, I do feel it would be rather successful in the sense that students could gradually learn concepts as it deemed practical to everyday usage. By having students understand what they are to learn and how they should demonstrate their understanding, I feel this would provide a solid foundation for any lesson. I feel that with the use of this model, it must be reflective of Project Based Learning (PBL) as well.
I could see using various Marketing strategies to build a semester-long project. For this, I would feel students building a webpage/reference site would serve best. For instance, a PBWorks page (password protected for teachers) could offer the ability to for students to not only build a portfolio but to document their progress through a course. With every assignment, they could essentially address various objectives.